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Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations (Forschungs-/Entwicklungs-/Innovations-Management)

Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations (Forschungs-/Entwicklungs-/Innovations-Management)

Regular price $92.69
  • ISBN-13: 9783658088149
  • Publisher: Springer Gabler
  • Release Date: Feb 24, 2015
  • Edition: 2015
  • Pages: 335 pages
  • Dimensions: 0.82 x 8.27 x 5.83 inches

Overview

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.

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