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Making Strategy: Mapping Out Strategic Success

Making Strategy: Mapping Out Strategic Success

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  • ISBN-13: 9781849201193
  • Publisher: SAGE Publications Ltd
  • Release Date: Sep 19, 2011
  • Edition: 2nd ed.
  • Pages: 376 pages
  • Dimensions: 1.0 x 9.6 x 6.7 inches


This book takes students and practitioners through the process of making strategy in easy-to-follow steps, showing the reader how to identify the true goals of the organization and develop a clear action plan for achieving them. These techniques can be used to develop a business model and manage key strategic issues for teams, units and departments, as well as for a complete organization. The Second Edition includes more real-life example, added resource appendices, and deeper guidance in identifying and developing the distinctive competencies unique to individual organizations.

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