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Managing Corporate Social Responsibility: A Communication Approach

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  • ISBN-13: 9781444336290
  • Publisher: Wiley-Blackwell
  • Release Date: Oct 03, 2011
  • Edition: 1
  • Pages: 196 pages
  • Dimensions: 0.72 x 9.4 x 6.4 inches

Overview

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.

  • Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
  • Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
  • Discusses ways to maximize the use of social media and traditional media throughout the process
  • Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
  • Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

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