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Managing Innovation: Process & Strategy

Managing Innovation: Process & Strategy

Regular price $65.88
  • ISBN-13: 9783659140389
  • Publisher: LAP LAMBERT Academic Publishing
  • Release Date: May 30, 2012
  • Pages: 88 pages
  • Dimensions: 0.2 x 8.66 x 5.91 inches


Introducing something new or making changes in anything established is INNOVATION. Innovation is a process which is primarily concerned with development and progress. Thus, Managing Innovation is both - a Process and a Strategy - the purpose being organizational growth. Growth is often measured in terms of turnover and profit, but can also occur in knowledge, in human experience, and in efficiency and quality. Innovation, as such, can be radical or incremental and it can be applied to products, processes, or services and in any organization. It can happen at all levels in an organization, from management teams to departments and even to the level of the individual. This book is about understanding the concept of innovation in its simplest form including the process and strategy. Apart from exploring the process, drivers, linkages, and forms of innovation, it also delves into the operations and strategy aspects. References are provided for further reading.

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