My objective in writing the book is to provide a different perspective about the types of companies on the market, in the era of information and globalization, in order to give each manager the chance to examine the company he or she runs, and to get ideas about components and aspects that may be altered so as to make the company more profitable. The book presents a theory, according to which any company may be identified as focusing on one of the following categories: manufacturing, product or solutions. In contrast to Mendeleev's periodic table, which tried to bring a certain order to all of the materials in the world, including those unknown materials that had yet to be discovered, my table is complete and has no room for additional categories. I shall try to relate in my book to all of the types of companies that currently exist in the global business world. Indeed, in today’s world, a company may be established in the US, have shareholders all over the world and a development center based in Israel. It may manufacture its products in China, send them to distribution centers on five different continents, while providing support to clientele in India and maintaining branches of local support in other parts of the world. Alternatively, businesses may exist solely as virtual entities on the Internet, where clients and sellers meet directly, without any need for brand recognition or company representatives. The global perspective of this book and its method of classification enable each company to identify itself within the theory, and derive benefit from understanding its position in the order of categories. Practically, managers can obtain advice on the actions they should take and the aspects or components of the company that should be altered in order to improve the company’s positioning in the business world. Different kinds of companies may exist anywhere in the world; nevertheless, as will be explained in detail in a different section of this book, there are reasons why certain countries are more attractive than others to manufacturers. The book will also clarify why the fact that these countries rely on such companies and consequently have a production-based economy effectively limits their ability to develop and increase profits on a national level.
Netanel Raisch, Paperback 1 edition, ISBN 10: 1502470195, ISBN 13: 9781502470195