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Markendising: Today's must-know information for getting ahead of the shopper curve

Markendising: Today's must-know information for getting ahead of the shopper curve

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  • ISBN-13: 9780997197617
  • Publisher: WhyteSpyder
  • Release Date: Feb 16, 2016
  • Pages: 94 pages
  • Dimensions: 0.19 x 9.02 x 5.98 inches

Overview

Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.

They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.

The question becomes: how do retailers and manufacturers meet these demands? This is what MARKENDISINGSM accomplishes.

By providing shoppers with the necessary information, retailers and manufacturers can satisfy the demands of today’s omni-channel shopper and drive sales online and in-store.


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