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Marketing in Context: Setting the Scene

Marketing in Context: Setting the Scene

Regular price $41.20
  • ISBN-13: 9781349452033
  • Publisher: Palgrave Macmillan
  • Release Date: Jan 22, 2016
  • Edition: 1st ed. 2013
  • Pages: 230 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches

Overview

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

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