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Marketing in Developing Countries (RLE Marketing) (Routledge Library Editions: Marketing)

Marketing in Developing Countries (RLE Marketing) (Routledge Library Editions: Marketing)

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  • ISBN-13: 9781138792531
  • Publisher: Routledge
  • Release Date: Sep 03, 2014
  • Edition: 1
  • Pages: 276 pages
  • Dimensions: 0.69 x 9.21 x 6.14 inches

Overview

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.


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