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Marketing Library and Information Services II (IFLA Publications)

Marketing Library and Information Services II (IFLA Publications)

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  • ISBN-13: 9783110280869
  • Publisher: De Gruyter Saur
  • Release Date: Jun 18, 2013
  • Edition: 2
  • Pages: 423 pages
  • Dimensions: 6.25 x 9.0 x 1.25 inches

Overview

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.


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