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Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches

Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches

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Compare at $99.30

  • ISBN-13: 9781610698931
  • Publisher: Libraries Unlimited
  • Release Date: May 07, 2015
  • Pages: 120 pages
  • Dimensions: 0.29 x 10.0 x 7.01 inches

Overview

Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy―from traditional promotions such as advertising and posters to social media marketing.


• Takes you through a step-by-step process of creating a marketing campaign that meets the needs of your patrons and your library

• Covers conventional marketing strategies such as print and broadcast media along with new social media venues

• Includes a guide to marketing plans and content calendars

• Offers chapter-by-chapter" Moxie Tips and Tricks" to help you get started and succeed in marketing your library

• Presents ways to bolster your creativity toolkit when the ideas just won't come


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