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Marketing (RLE Marketing): The Management Way (Routledge Library Editions: Marketing)

Marketing (RLE Marketing): The Management Way (Routledge Library Editions: Marketing)

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  • ISBN-13: 9781138794054
  • Publisher: Routledge
  • Release Date: Sep 03, 2014
  • Edition: 1
  • Pages: 230 pages
  • Dimensions: 0.7 x 9.1 x 6.2 inches

Overview

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.


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