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Marketing (RLE Marketing): The Management Way (Routledge Library Editions: Marketing)

Marketing (RLE Marketing): The Management Way (Routledge Library Editions: Marketing)

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  • ISBN-13: 9781138980518
  • Publisher: Routledge
  • Release Date: Nov 26, 2015
  • Pages: 230 pages
  • Dimensions: 0.48 x 9.21 x 6.14 inches

Overview

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.


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