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Marketing Strategy for Creative and Cultural Industries (Mastering Management in the Creative and Cultural Industries)

Marketing Strategy for Creative and Cultural Industries (Mastering Management in the Creative and Cultural Industries)

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  • ISBN-13: 9781138913622
  • Publisher: Routledge
  • Release Date: Feb 01, 2016
  • Pages: 260 pages
  • Dimensions: 0.63 x 9.21 x 6.14 inches

Overview

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.


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