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Marketing Success Stories

Marketing Success Stories

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  • ISBN-13: 9780195994896
  • Publisher: Oxford University Press
  • Release Date: May 01, 2011
  • Edition: 7
  • Pages: 288 pages
  • Dimensions: 0.6 x 6.6 x 9.4 inches


Marketing Success Stories, 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share. The book not only covers the key aspects of the marketing mix, but also includes other issues such as innovation, advertising, and product development.

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