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Mastering the New Media Landscape: Embrace the Micromedia Mindset

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  • ISBN-13: 9781626565807
  • Publisher: Berrett-Koehler Publishers
  • Release Date: Mar 07, 2016
  • Edition: 1
  • Pages: 192 pages
  • Dimensions: 0.00 x 8.50 x 5.50 inches


With so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketer―you're not selling yourself, you're making yourself valuable. Henricks and Shelton show how you can use micromedia to build a compelling direct channel to your audience that you own and control. They offer tips for making the best use of prime micromedia sites controlled by influential companies or powerful influencers like LinkedIn, Twitter, Facebook, Instagram, Snapchat, YouTube, and the top blogs, podcasts, and video hubs your audience visits. And they explain how micromedia success can help you get the attention of the still powerful remnants of the mass media.

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