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Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

Regular price $41.20
  • ISBN-13: 9781349477340
  • Publisher: Palgrave Macmillan
  • Release Date: Feb 08, 2016
  • Edition: 1st ed. 2015
  • Pages: 166 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches

Overview

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

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