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More Advertising Worldwide

More Advertising Worldwide

Regular price $132.87
  • ISBN-13: 9783642534706
  • Publisher: Springer
  • Release Date: Feb 25, 2002
  • Edition: Softcover reprint of the original 1st ed. 2002
  • Pages: 346 pages
  • Dimensions: 0.82 x 9.21 x 6.14 inches

Overview

This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: " This reader is an absolute must for all advertisers, agencies and students... " Werben und Verkaufen (Issue 40/2001)

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