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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing (Biosystems & Biorobotics)

Regular price $153.47
  • ISBN-13: 9783642380631
  • Publisher: Springer
  • Release Date: May 11, 2013
  • Edition: 2013
  • Pages: 136 pages
  • Dimensions: 0.6 x 9.2 x 6.1 inches

Overview

In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising.

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