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New Activism and the Corporate Response

New Activism and the Corporate Response

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  • ISBN-13: 9781403903112
  • Publisher: Palgrave Macmillan
  • Release Date: Sep 10, 2003
  • Edition: 2003
  • Pages: 256 pages
  • Dimensions: 0.81 x 9.00 x 6.00 inches


This book looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies to respond or create new communication strategies that will avoid conflict and confrontation. The book draws upon the work of practitioners working in this area and includes topical and relevant international cases and examples.

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