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New Perspectives in Luxury Branding (Emerald Gems)

New Perspectives in Luxury Branding (Emerald Gems)

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  • ISBN-13: 9781785608636
  • Publisher: Emerald Group Publishing Limited
  • Release Date: Nov 06, 2015
  • Pages: 224 pages
  • Dimensions: 6.5 x 0.6 x 9.5 inches

Overview

New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands.

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