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Organization and Marketing (RLE Marketing) (Routledge Library Editions: Marketing)

Organization and Marketing (RLE Marketing) (Routledge Library Editions: Marketing)

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  • ISBN-13: 9781138793552
  • Publisher: Routledge
  • Release Date: Sep 03, 2014
  • Edition: 1
  • Pages: 242 pages
  • Dimensions: 0.56 x 9.21 x 6.14 inches

Overview

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.


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