The sophistication of our modern commercial world has come at a price. In many businesses, the workforce has become commoditised. People have become widgets and have lost sight of what they are working for and why.
This book is a clarion call for all businesses who would like to not only survive but to thrive in the 21st century.
By valuing employees, we put value into our business. By dewidgetising the workforce, we empower it to 'work' with 'force'. Instead of pushing water uphill, we can go with the flow and bring our suppliers and customers along with us.
We struggle in business, it's easy to ascribe blame to economic conditions or think we need to redesign products or services. The key lies in people. When President Kennedy asked a janitor at NASA what he did, he said, "I fly rockets to the Moon."
This book will help you lift your business to new heights.
"Very interesting and made useful by the real life stories. The reflection on reality and how to use situations to a positive result was great."
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