This book brings together a wide range of research on how having a clearly defined purpose as part of one's business strategy is a vital element in business success and longevity.
Leaders who communicate a defined corporate mission alongside clear and genuine corporate values allow their employees to find purpose in their day to day roles and embody their company's vision. This in turn, facilitates employee engagement, loyalty and work satisfaction.
Illustrated with more than 30 case studies unearthed from exclusive interviews with top CEOs from a wide range of industries, Kevin Murray explores how leaders who have powerfully articulated purpose statements have brought companies back from the brink of collapse or continue to rapidly grow their businesses into resilient successful companies, which attract and retain top talent, keep employees engaged and deliver top financial results.
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