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Pharmaceutical Marketing Strategies: Case Research on Hematinic Segment

Pharmaceutical Marketing Strategies: Case Research on Hematinic Segment

Regular price $93.96
  • ISBN-13: 9783659362026
  • Publisher: LAP LAMBERT Academic Publishing
  • Release Date: May 09, 2013
  • Pages: 236 pages
  • Dimensions: 0.54 x 8.66 x 5.91 inches

Overview

This book deals with marketing strategies adopted by leading pharmaceutical companies in Hematinic segment. It is a Doctoral thesis work, submitted in 2007 to Bharathidasan University, India. The author has associated with pharmaceutical industry for around 20 years as a marketing professional. This research was conducted to provide guidelines for social welfare participants to learn and understand commercial marketing strategies with reference to anaemia. Author has assisted as co-investigator in the funded project dealt with IFA (Iron Folic Acid) tablet distribution scheme of Integrated Child Development Scheme (ICDS).

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