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Place Branding through Phases of the Image: Balancing Image and Substance

Place Branding through Phases of the Image: Balancing Image and Substance

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  • ISBN-13: 9781349483983
  • Publisher: Palgrave Macmillan
  • Release Date: Jan 23, 2016
  • Edition: 1st ed. 2014
  • Pages: 185 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches

Overview

In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image.

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