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Planning the Corporate Reputation (RLE Marketing) (Routledge Library Editions: Marketing)

Planning the Corporate Reputation (RLE Marketing) (Routledge Library Editions: Marketing)

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  • ISBN-13: 9781138994973
  • Publisher: Routledge
  • Release Date: Dec 19, 2015
  • Pages: 204 pages
  • Dimensions: 0.44 x 9.21 x 6.14 inches

Overview

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.


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