The book first explores culturally internal (emic) perceptions that native Tuvan speakers have of what politeness means in Tuvan society: how Tuvans themselves characterize and categorize politeness behavior, what social norms they believe to be primary in generating it, and their evaluation of the current level of politeness versus impoliteness in Tuva. Following this, the work applies a culturally external (etic) grid to examine politeness devices that Tuvans use to manage potential face threats in conversation, separately looking at devices based on social indexing and those based on people's desire to not be imposed upon. Specific Tuvan verbal devices investigated in detail include respectful pronouns, deferential terms of address, indirect speech acts, polite auxiliary verbs and politeness particles. Although genuine politeness is the primary focus of this book, the discussion also interacts with closely related issues, such as rudeness, overpoliteness, and mock politeness.
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