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Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

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  • ISBN-13: 9780230207226
  • Publisher: Palgrave Macmillan
  • Release Date: Nov 03, 2008
  • Edition: 2008
  • Pages: 230 pages
  • Dimensions: 1.00 x 9.00 x 6.00 inches

Overview

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

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