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Pricing: Policies and Procedures

Pricing: Policies and Procedures

Regular price $148.63
  • ISBN-13: 9781349134496
  • Publisher: Palgrave
  • Release Date: Jan 14, 2014
  • Pages: 232 pages
  • Dimensions: 0.53 x 8.5 x 5.51 inches


New in paperback! Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and the establishment of a sustainable and successful market position. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximising the long-term profitability of the firm within the constraints of cost structure and the market place.

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