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Reinventing Retailing: The Latest Innovations from the Global Marketplace

Reinventing Retailing: The Latest Innovations from the Global Marketplace

Regular price $88.14
  • ISBN-13: 9781440830471
  • Publisher: Praeger
  • Release Date: Jun 30, 2017
  • Pages: 512 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches

Overview

Discover fresh and intriguing perspectives on the world of retailing, including the nature of recent global developments, strategic responses to change, and the implications of new and far-reaching transformations.


• Examines emergent retail strategies

• Provides insights into the complexities of the current retail landscape

• Addresses the growth and evolution of retail and outlines the resulting economic and sociocultural implications

• Explores the definition of "a sustainable, competitive strategy" in a complex and rapidly changing marketplace, explaining how innovative thinking in retail may provide new models for sustainability

• Discusses cultural theory and its application to experiential retail


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