Resisting Mind Control: Leveraging the Predictive Power of Behavioral Economics in Business Strategy reveals to general and business readers how the insights and tools of behavioral economics are being applied by companies to shape and predict customer behavior. Accurate prediction enables companies to design, launch, and perfect successful products, services, web sites, mobile applications, business models, marketing campaigns, and financial strategies. In result, companies improve their financial results, customer satisfaction, and employee productivity.
In accessible language richly illustrated with examples and case studies, behavioral economist and startup consultant Myles Leighton explains the methods of behavioral economics that are used to identify, measure, and predict the irrational components in customer responses to specific business and marketing strategies. He shows how companies engineer their strategies to profit from consistent and generally unconscious irrational susceptibilities in their customers. He describes how predictive accuracy is honed through real-time empirical testing. Resisting Mind Control draws instructive parallels of corporations to governments, political parties, and interest groups, which increasingly harness the predictive power of behavioral economics to manipulate the behavior and sentiment of targeted constituents, voters, and supporters.
What you’ll learn
This practical book alerts general readers and teaches business readers how strategic leaders and tactical personnel in the financial, marketing, R&D, design, and IT departments of companies of all sizes and sectors deploy techniques informed by behavioral economics to achieve the following outcomes:
- boost business results
- optimize the ROI on marketing and social media campaigns
- enhance business strategies and work force productivity through gamification
- shape customer judgment and choice in predictable and profitable ways
- maximize the probability that a product launch goes viral
Who this book is for
Wary general readers and eager business readers who want to get up to speed on the ways that business leaders, entrepreneurs, and tactical personnel in the financial, marketing, R&D, design, and IT departments of corporations are applying behavioral economics to predict and manipulate customer behavior and maximize company profit.
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