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Right of Publicity: Analysis, Valuation and the Law

Right of Publicity: Analysis, Valuation and the Law

Regular price $147.98 Sale price

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  • ISBN-13: 9781634250153
  • Publisher: American Bar Association
  • Release Date: Aug 07, 2016
  • Pages: 268 pages
  • Dimensions: 0.58 x 9.92 x 6.96 inches

Overview

Right of publicity is multi-faceted, complex, and continuing to evolve. This book is a clear and accessible examination of the topic that is designed to appeal to legal advisors, business and talent managers, and celebrities themselves. Right of Publicity: Analysis, Valuation, and the Law is a valuable resource for the critically important method of valuing rights of publicity and celebrity brands in addition to providing guidance in striking stronger and more lucrative deals.

- Part I addresses the legal context: the genesis of right of publicity, common law precedence, pioneering case studies, and an overview of today's relevant and seminal cases.

- Part II deals with the parallels between traditional brands and celebrity brands, as well as detailing the business, finance, and analytical issues of right of publicity valuation.

- Part III covers the structuring, pricing, and challenges of deals for all types of celebrities.

With this invaluable book, anyone who works with right of publicity will:
  • Know and understand today's law and deal making, and how the evolving shifting social media and Internet playing field affects right of publicity
  • Be able to engage in more and better deals with fewer problems
  • Learn how to earn greater income from rights of publicity

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