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Sales Management: A Multinational Perspective

Sales Management: A Multinational Perspective

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  • ISBN-13: 9780230245952
  • Publisher: Palgrave Macmillan
  • Release Date: Feb 15, 2011
  • Edition: Pap/Psc
  • Pages: 448 pages
  • Dimensions: 1.0 x 10.0 x 7.0 inches

Overview

International Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; International Sales Management provides unique access to European and international experts, with globally relevant case studies.

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