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Scenario Planning - Revised and Updated: The Link Between Future and Strategy

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  • ISBN-13: 9781349367825
  • Publisher: Palgrave Macmillan
  • Release Date: Sep 29, 2015
  • Edition: 1st ed. 2009
  • Pages: 204 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches

Overview

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

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