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Secret Sauce: How to Pack Your Messages with Persuasive Punch

Secret Sauce: How to Pack Your Messages with Persuasive Punch

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Compare at $34.33

  • ISBN-13: 9780814438060
  • Publisher: AMACOM
  • Release Date: Feb 21, 2017
  • Pages: 192 pages
  • Dimensions: 0.0 x 7.75 x 5.63 inches
  • Sales Rank: 0

Overview

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. "Secret Sauce "shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, "Secret Sauce" provides: Clear examples of what works and what doesn't - Fascinating insights from behavioral and neurological research - Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling--engaging the head and heart. "Secret Sauce" helps you weed out the clutter and craft messages that stick.

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