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SELFISH ALTRUISM: Managing & Executing Successful Change Initiatives

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Selfish Altruism concisely introduces and elaborates on Personal Return on Investment (PROI), where the investment is the personal time, effort and emotion involved with change initiatives. Using the concept of 'What's In It For Me?', Selfish Altruism explores the change failure chains and change success chains (and its causes) that are present in every change, in both personal and business scenarios.

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