When your expertise—in the form of an article—is in print or online, readers can save the magazines, tear out the page, bookmark the URL, download a copy, or e-mail a link to a friend. This gives them the ability to react to your message the next week, the next month, or even the next year. Studies have shown that business owners, executives, entrepreneurs, and C-suite level decision makers read their industry publications and association magazines cover-to-cover every month—more often than they read an entire edition of The Wall Street Journal or an entire issue of Entrepreneur. To sell yourself without saying a word you need the third-party credibility of your content in print and online; this book shows you the proven ways to make it happen.
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