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Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)

Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)

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  • ISBN-13: 9781349282494
  • Publisher: Palgrave Macmillan
  • Release Date: Jan 10, 2016
  • Edition: 1st ed. 2006
  • Pages: 161 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches

Overview

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

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