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SmartBook Access Card for Marketing Management

SmartBook Access Card for Marketing Management

Regular price $164.54
  • ISBN-13: 9781259199103
  • Publisher: McGraw-Hill Education
  • Release Date: Feb 24, 2014
  • Edition: 2
  • Pages: 0 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches


SmartBook™ is the first and only adaptive reading experience designed to change the way students read and learn. It creates a personalized reading experience by highlighting the most impactful concepts a student needs to learn at that moment in time. As a student engages with SmartBook, the reading experience continuously adapts by highlighting content based on what the student knows and doesn’t know. This ensures that the focus is on the content he or she needs to learn, while simultaneously promoting long-term retention of material. Use SmartBook’s real-time reports to quickly identify the concepts that require more attention from individual students–or the entire class.

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