How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do highgrowth businesses, worldclass heart surgeons, and underdog marketers do in common to beat the norm?
One way or another, they do it like computer hackers. They employ what psychologists call ''lateral thinking'': to rethink convention and break ''rules'' that aren't rules.
These are not shortcuts, which produce often dubious shortterm gains, but ethical ''smartcuts'' that eliminate unnecessary effort and yield sustainable momentum. In Smartcuts, Snow shatters common wisdom about success, revealing how conventions like ''paying dues'' prevent progress, why kids shouldn't learn times tables, and how, paradoxically, it's easier to build a huge business than a small one.
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