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Social Media: How to Engage, Share, and Connect

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  • ISBN-13: 9781442265240
  • Publisher: Rowman & Littlefield Publishers
  • Release Date: Aug 19, 2016
  • Edition: 2
  • Pages: 226 pages
  • Dimensions: 0.71 x 10.0 x 7.01 inches


Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:

– a thorough history of social media and pioneers of the field;
– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;
– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
– real-world examples of successful social media campaigns.

This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

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