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Strategic Business Development Report for Jewellery Retail Industry: Strategic Recommendations for a Jeweller in Macau

Strategic Business Development Report for Jewellery Retail Industry: Strategic Recommendations for a Jeweller in Macau

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  • ISBN-13: 9783845429236
  • Publisher: LAP LAMBERT Academic Publishing
  • Release Date: Aug 26, 2011
  • Pages: 84 pages
  • Dimensions: 0.19 x 8.66 x 5.91 inches

Overview

Macau's luxury retail industry has been growing at a fast pace over the last five years with major opportunities for tourism and gaming created by the Chinese Government, resulting in the increase of economic growth and a rising desire for luxury products. In just 10 years' time, the retail sales volume in Macau has risen by 386% from MOP4.59 billion in 2000 to MOP22.34 billion in 2009, in which the luxury sector "watches and jewellery" took the largest share of 23%. This research provides strategic business development recommendations to a jeweller in Macau. The recommended strategies were based on the external industry analysis and the internal company analysis, under the discipline of strategic management, to generate a new strategic direction for the company. This report should be useful to managers in strategic management field, or anyone else who is interested in the luxury retail business.

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