Shopping Cart
Strategic Marketing Management

Strategic Marketing Management

Regular price $248.00 Sale price

Compare at $300.62

  • ISBN-13: 9781682852729
  • Publisher: Willford Press
  • Release Date: May 30, 2016
  • Pages: 272 pages
  • Dimensions: 0.63 x 11.02 x 8.5 inches

Overview

Strategic planning and management are essential for the success of any business. In the modern times, marketing has stretched beyond its conventional sense and adopted a more global approach. This book discusses the key topics of marketing management, like marketing orientation, marketing strategy, market research, distribution, etc. These topics offer the readers significant insights into this field and facilitate a better understanding for students and researchers pursuing this discipline.

Customer Reviews


We Also Recommend