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Strategic Reputation Risk Management

Strategic Reputation Risk Management

Regular price $101.97
  • ISBN-13: 9781349432523
  • Publisher: Palgrave Macmillan
  • Release Date: Jan 28, 2016
  • Edition: Softcover reprint of the original 1st ed. 2003
  • Pages: 276 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches

Overview

Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

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