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Strategy and Success Factors of Business Schools

Strategy and Success Factors of Business Schools

Regular price $108.07
  • ISBN-13: 9783658145187
  • Publisher: Springer Gabler
  • Release Date: Jul 08, 2016
  • Edition: 2016 ed.
  • Pages: 284 pages
  • Dimensions: 0.64 x 8.27 x 5.83 inches


Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.

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