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Structured Creativity: Formulating an Innovation Strategy

Structured Creativity: Formulating an Innovation Strategy

Regular price $128.75
  • ISBN-13: 9781349542802
  • Publisher: Palgrave Macmillan
  • Release Date: Jan 22, 2016
  • Edition: 1st ed. 2006
  • Pages: 227 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches


Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

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