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The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences

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  • ISBN-13: 9781137434951
  • Publisher: Palgrave Macmillan
  • Release Date: Mar 04, 2015
  • Edition: 2015
  • Pages: 295 pages
  • Dimensions: 0.75 x 8.5 x 5.43 inches


This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

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