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The Challenge of Bric Multinationals (Progress in International Business Research)

The Challenge of Bric Multinationals (Progress in International Business Research)

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  • ISBN-13: 9781786353504
  • Publisher: Emerald Group Publishing
  • Release Date: Nov 03, 2016
  • Pages: 430 pages
  • Dimensions: 1.57 x 9.02 x 5.98 inches

Overview

This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies:
1. The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinational?
2. The empirical challenge: what marks the changing position of BRIC countries in the world economy?
3. The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals?
4. The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy

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