Shopping Cart

Free Shipping on Orders over $35!

The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook

by J. Gray
Regular price $87.15 Sale price

Compare at $105.00

  • ISBN-13: 9780230222588
  • Publisher: Palgrave Macmillan
  • Release Date: Nov 15, 2010
  • Edition: 2010
  • Pages: 218 pages
  • Dimensions: 0.8 x 8.83 x 5.58 inches

Overview

This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

Customer Reviews


We Also Recommend