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The Dictionary Of Marketing

The Dictionary Of Marketing

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  • ISBN-13: 9781435705128
  • Publisher: lulu.com
  • Release Date: Nov 02, 2011
  • Pages: 294 pages
  • Dimensions: 0.67 x 11.0 x 8.5 inches

Overview

The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing,advertising,market research,consumer behavior,marketing mix,international marketing and virtually all facets of sales and marketing operations.Key Features-Contains comprehensive collection of more than 4000 up-to-date ,accurate major terms and concepts that are essential for understanding basic functions of marketing.-All entries explained in clear, simple English considering learning and memory level of both students and professionals-International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

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